Partner Code of Conduct

Bennovate Partner Programme

Effective Date: 1 February 2026

At Bennovate, we are committed to building a partner network founded on integrity, professionalism, and mutual respect. This Code of Conduct sets out the standards of behaviour required of all partners participating in the Bennovate Partner Programme. Partners participate by referring and selling the Avantwerk platform — our AI-powered business automation solution for small and medium-sized businesses. This Code applies to all partner types: Affiliate Partner, Sales Partner, Sales & Implementation Partner, and Implementation Partner. Adherence to this Code is a condition of participation in the programme.

Our Core Values 1. Ethical Sales Practices 2. Income Claims & Recruitment 3. Professional Standards 4. Data Protection & Privacy 5. Confidentiality 6. Fair Competition 7. Legal & Regulatory Compliance 8. Reporting Violations 9. Consequences of Violations 10. Acknowledgement

Our Core Values

Integrity

Act honestly and ethically in all relationships

Respect

Treat everyone with dignity and fairness

Transparency

Be open and honest in all communications

Excellence

Deliver the highest quality in everything you do

1. Ethical Sales Practices

Partners MUST:

Provide accurate and truthful information about Avantwerk products and services
Clearly explain pricing, features, and any limitations
Set realistic expectations about results and outcomes
Respect the right of customers to make informed decisions without pressure
Honour all commitments and promises made to customers

Partners MUST NOT:

Make false, misleading, or exaggerated claims about products or earnings
Use aggressive sales techniques, manipulation, or coercion
Misrepresent their relationship with Bennovate or Avantwerk
Disparage competitors using false or misleading statements
Target vulnerable individuals or use unfair practices

2. Income Claims and Recruitment

Key Compliance Requirements: Bennovate is committed to compliance with consumer protection regulations and the Direct Selling Association Code of Ethics. Partners must not guarantee any specific income levels or financial results. Always disclose that earnings depend on individual effort and that results vary. Only reference the official Income Disclosure Statement when discussing earnings. Do not use personal income as a recruitment tool without appropriate context and disclaimers. Emphasise the value of the product over recruitment opportunities.

When recruiting new partners, focus on the genuine business opportunity and the value of Avantwerk products — not on promises of quick earnings. All recruitment materials must be approved by Bennovate before use.

3. Professional Standards

Communication Standards

Maintain professional and courteous communication at all times. Respond promptly to customer and partner enquiries. Use appropriate language in all business correspondence.

Representation

Accurately represent your role as an independent Bennovate partner. Do not hold yourself out as an employee or official representative without authorisation. Only use approved branding and marketing materials.

Social Media and Online Presence

Maintain professionalism when representing Bennovate online. Clearly identify yourself as an independent partner. Comply with platform terms of service and applicable advertising regulations.

Dispute Resolution

Resolve disputes professionally and constructively. Escalate unresolved matters through appropriate channels. Do not engage in public disputes that could damage the Bennovate brand.

4. Data Protection and Privacy

Partners handle personal data and are required to comply with UK GDPR, the Data Protection Act 2018, and applicable data protection legislation:

Collect Lawfully

Collect personal data only with a proper lawful basis and for legitimate business purposes.

Store Securely

Protect customer and prospect data with appropriate technical and organisational security measures.

Use Appropriately

Use data only for the purpose for which it was collected. Do not sell or share it without consent.

Respect Rights

Respond promptly to data subject requests for access, rectification, or erasure of their personal data.

5. Confidentiality

Partners may have access to confidential information, including business strategies, pricing structures, customer lists, and proprietary systems. Partners must:

Maintain strict confidentiality of all confidential information
Not disclose confidential information to third parties without authorisation
Use confidential information only for legitimate Bennovate business purposes
Return or destroy confidential materials upon termination of the partner relationship
Promptly report to Bennovate any suspected breach of confidentiality

6. Fair Competition

Within the Partner Network

Compete fairly with other Bennovate partners
Do not poach customers or team members from other partners
Respect established customer relationships
Support fellow partners and share best practices

In the Market

Compete on the genuine merits of Avantwerk products and services
Do not make false or misleading statements about competitors
Respect the intellectual property rights of others
Comply with all applicable competition and anti-trust legislation

7. Legal and Regulatory Compliance

Partners must comply with all applicable laws and regulations in the jurisdictions in which they operate. Bennovate operates in the UK, EU, and beyond. Key compliance areas include:

United Kingdom Regulations

UK GDPR & DPA 2018: UK data protection law post-Brexit
Consumer Rights Act 2015: Consumer protection and digital content rights
CPRs 2008: Consumer Protection from Unfair Trading Regulations
UK Bribery Act 2010: Anti-corruption requirements
Electronic Commerce Regulations 2002: Online trading and information requirements
Distance Selling (CCRs 2013): 14-day cancellation right for B2C distance contracts

European Union Regulations (where applicable)

GDPR: General Data Protection Regulation (EU) 2016/679
Consumer Rights Directive: Directive 2011/83/EU on consumer rights
Unfair Commercial Practices: Directive 2005/29/EC prohibiting misleading practices
Digital Services Act: Regulation (EU) 2022/2065 on digital services

Other Compliance Areas

Marketing & Advertising: ASA/CAP Code, PECR, platform-specific policies
Tax Obligations: Income tax, Self-Assessment, VAT registration where applicable
Direct Selling: DSA Code of Ethics, anti-pyramid scheme legislation
AML Compliance: Anti-money laundering regulations where applicable

8. Reporting Violations

If you become aware of a breach of this Code of Conduct, you have a responsibility to report it. Reports can be made confidentially and without fear of retaliation.

How to Report a Violation

Compliance [email protected]

Partner Support [email protected]

Telephone +44 7476 994483

9. Consequences of Violations

Violations of this Code of Conduct will be taken seriously. Depending on the severity and nature of the breach, consequences may include:

Verbal or written warning
Mandatory additional training or compliance education
Temporary suspension of partner privileges
Forfeiture of commissions or service fees
Termination of the partner agreement
Legal action where circumstances require it

10. Acknowledgement

By participating in the Bennovate Partner Programme, you confirm that you have read this Code of Conduct, understand its contents, and agree to abide by it. This Code may be updated periodically. Partners will be notified of material changes, and continued participation in the programme constitutes acceptance of the updated Code. Questions regarding this Code of Conduct should be directed to [email protected]